Max Willens

Max Willens, Principal Analyst at eMarketer, Alison Gensheimer, Head of Performance Marketing at Nielsen, and Matthew Devitt, SVP at Nielsen, tackle the complexities of modern measurement. They discuss how fragmentation and shifting consumer behavior complicate data-driven decisions. The guests emphasize the need for a focus on customer experience and intentional planning. They also stress the importance of transparency in measurement methods, urging marketers to avoid opaque solutions for more effective strategies.