Max van den Ingh, Founder of Unmuted, shares insights on b2b marketing, setting up a lean GTM motion, keeping up with content consumption changes, brand value, non-linear buyer's journey, and AI in demand generation. The podcast touches on early investment in brand, personal interactions in B2B sales, lean marketing for startups, targeting ideal customers, controversial opinions in SaaS, favorite tools, and social media platform kudos and face palms.

Max van den Ingh, co-founder of Unmuted, shares his experiences in building a successful marketing agency. He discusses the critical transition from direct client execution to strategic growth and the value of hiring experienced talent. The group explores innovative scarcity marketing techniques to enhance client engagement. They highlight the significance of creating a creative work environment while balancing client demands. Additionally, they delve into financial management strategies essential for scaling and maintaining a competitive edge in the B2B SaaS market.