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Max Snow
Co-founder of Yobi, which began as a behavioral science research lab and has built a large privacy-forward first- and second-party data estate to power AI-driven consumer decisioning and adtech solutions.
Best podcasts with Max Snow
Ranked by the Snipd community
Oct 8, 2025
• 39min
Yobi Striving to Redefine Consumer Decisioning
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Max Snow and Frank Portman, co-founders of Yobi, share their journey from a behavioral science research lab to building a powerful privacy-forward data estate. They discuss their commitment to ethical consumer behavior prediction sparked by their Princeton roots. The duo reveals how they've innovated in programmatic advertising and CTV, leveraging partnerships with Microsoft Azure to enhance privacy while scaling. They also touch on modeling consumer behavior dynamically and navigating the current AI landscape amidst the hype, while maintaining transparency and trust.
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