Max Norman

Max Norman, Culture correspondent for The Economist, joins the discussion on the quest for the elixir of life. He dives into the fascinating cultural significance of 'Twas the Night Before Christmas,' reflecting on how the poem has shaped holiday traditions since 1823. The conversation also explores cutting-edge research on aging and the ethical dilemmas surrounding lifespan extension. Listeners will find insights into how advertising strategies are evolving alongside societal shifts toward longevity and consumer preferences.