Max Licht
Enterprise AE at MaestroQA, previously #1 ACV & TCV at Productiv, and #1 SDR at Zuora. Specializes in winning complex enterprise deals by understanding prospects’ workflows and de-risking technical blockers.
Best podcasts with Max Licht
Ranked by the Snipd community
18 snips
May 20, 2025 • 36min
The Exact Strategy to Get Stakeholders to Say YES to 7-Figure Deals | Max Licht | Ep. 310
Max Licht, an Enterprise AE at MaestroQA and former top performer at Productiv and Zuora, shares his winning strategies for sealing 6 and 7-figure deals. He emphasizes the importance of shadowing prospects to understand their workflows and address technical blockers. Key tactics include mapping business processes, triggering clarity in tech evaluations, and utilizing shadow sessions for deeper insights. With a focus on balancing the give-get in these sessions, Licht reveals how to transform IT stakeholders into allies and accelerate the sales process.
14 snips
May 19, 2025 • 8min
Why Your Discovery Call Isn’t Finding Real Problems | Bite-Sized Tactics
Max Licht, an Enterprise AE at MaestroQA, unveils his shadow-based discovery process, redefining how sales professionals uncover client pain points. He emphasizes observing clients in action to pinpoint hidden inefficiencies and bottlenecks in their workflows. By shadowing prospects, sellers can shift from a traditional sales pitch to a collaborative problem-solving approach, enhancing trust and value. Max also discusses the importance of engaging with technical stakeholders to streamline data access and boost deal closure efficiency.
