Max Fosh, a YouTube personality, discusses his unique content, misdirection in YouTube titles, structuring video content, creating engaging interactions, decoupling rewards, the stereotype of poshness, idea generation, balancing comedy for different audiences, the impact of stand-up comedy, exploring iPhone notes, and a light-hearted conversation.

Imagine leaving your corporate job behind because you went viral overnight. After faking his way to the top of London Fashion week Max Fosh shot to online fame, becoming known for his comedy videos on YouTube and social stunts, like running for London Mayor in last years election. Max is also now selling out venues with his brand new stand up show, Zocial Butterfly. In the conversation we talk about Max’s journey through university to the point of 1 Million YouTube subscribers, his creative process for putting together crazy video ideas and the highs and lows of the online world. Enjoy!🔔 Click here to check out my FREE Part-Time YouTuber Crash Course📚Check out my New York Times Bestselling book Feel-Good Productivity!Amazon Website (00:00) Intro(02:50) How would you describe yourself?(04:09) Your hatred for the corporate world(10:41) What is student radio?(17:35) How did you build confidence to make Street Smart?(19:20) Starting to create content(27:10) What was it like going viral for the first time?(32:40) Evolving as a creator(37:35) Running for London Mayor(41:38) What was your creative process for making videos?(51:10) Building a team(53:30) How do you make money these days?(54:22) Do you worry about the future of your career?(01:00:50) Therapy and hedonic adaptation(01:12:31) Doing stand up(01:22:20) How does stand up compare to video?(01:24:57) What’s it like working with a director to produce a show?(01:25:20) What are the economics of being a standup comedian?(01:37:16) What’s your relationship with burnout?(01:40:05) Advice for aspiring creators 🔗 CONNECT WITH MAX 🎥 YouTube Channel🐦 Twitter📸 Instagram💻 Website🦋 Zocial Butterfly Live Show 🔗 CONNECT WITH ALI🎥 YouTube Channel💻 Website📸  Instagram🐦  Twitter👥 LinkedinFind the show notes and the transcript on the website: https://aliabdaal.com/podcast/Sponsored by Heights This episode is brought to you by Heights. I tackle brain fog, energy, and sleep issues with Heights’ Smart Supplement! Just two clean capsules a day, with or without food. No tray full of pills, no gross glass of green sludge. To help you get started with braincare, go to https://www.yourheights.com and use the code Ali15 at checkout to get an extra 15% off your first quarterly subscription - start taking care of your brain and body today.Sponsored by ShortformThis episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. It’s like your smartest friend teaching you about a book. Go to https://shortform.com/deepdive to get 20% off the annual premium subscription.Leave a reviewIf you enjoy listening to the podcast, please do leave a 5-star review on Apple Podcasts - even one line helps! You can also Tweet @AliAbdaal with any feedback, thoughts from the lessons you've learnt from the episodes and we can thank you personally for tuning in 🙏Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistorCheck out the episode on the Deep Dive YouTube Channel.See privacy policy at https://transistor.fm/privacy