Max Boykoff

Max Boykoff, an environmental studies professor at the University of Colorado, and Melissa Aronczyk, a communications expert at Rutgers University, delve into how media and PR shape climate narratives. Boykoff discusses bias in balanced reporting, while Aronczyk reveals the PR ecosystem influencing public perception. They highlight the impact of corporate media ownership on climate skepticism and the role of social media in amplifying disinformation. The conversation underscores the urgency of addressing these issues to foster better climate action.