Maverick Carter

Maverick Carter, CEO of SpringHill Company and LeBron James' longtime friend, shares his inspiring journey from Akron childhood to building a thriving business empire. He reflects on the complexities of identity in sports, the importance of mentorship, and strategic moves in brand marketing. Carter emphasizes equity over traditional sponsorships to empower marginalized youth. Their honest discussions about celebrity challenges and growth underscore the impact of collaboration and storytelling in successful ventures.

Maverick Carter, CEO of SpringHill Company and longtime partner of LeBron James, shares his fascinating journey from Akron’s underground club scene to redefining sports media. He recounts how sweeping floors taught him valuable lessons in capitalism. Maverick reveals why LeBron turned down a $10 million check from Reebok, choosing Nike instead, and discusses the evolution of their business empire. The conversation dives into the psychology of money, the meaning of earning one's name, and the future of media in a changing landscape.

In this lively conversation, Adam Schefter, a leading sports journalist, shares insider insights on the NFL's upcoming season. Maverick Carter, entrepreneur and LeBron James’ partner, discusses his new documentary on Connor Stallions and other exciting ventures. Former NFL players Jared Allen and Pacman Jones bring humor discussing mullet competitions and their takes on the current football landscape. The group dives into the thrill of 21 college football games that night, highlighting key matchups and season expectations.