Mauricio Barberi

Mauricio Barberi, a Fractional CMO and consultant with a rich background in engineering and marketing, shares insights on building successful marketing teams. He emphasizes that hiring A players is essential for long-term success and addresses the fear of replacing oneself in the workplace. The conversation dives into the importance of aligning marketing and sales efforts, utilizing tech stacks effectively, and the evolving dynamics of B2B marketing. Mauricio also highlights the significance of understanding a client’s buying team and leveraging data for impactful outcomes.