Maura Rivera

CMO at Qualified with a background in product and customer marketing; known for leading product-driven marketing, frequent focus on agentic marketing and AI-enabled go-to-market strategies, and long tenure building a high-retention marketing team.

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Nov 6, 2025 • 1h 3min

Why Marketing Is Back In The Driver Seat (with Maura Rivera, CMO at Qualified)

Join Maura Rivera, CMO at Qualified, who has a wealth of experience in product-driven marketing. She shares her insights on how product launches energize their marketing efforts and the role of agentic marketing in shaping future strategies. Discover why outbound marketing is enjoying a revival through deep personalization and how AI technologies are enhancing their approach. Maura also discusses building a cohesive team and the importance of in-person events in strengthening community ties.

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