Mattias Liivak

Co-founder and Head of Marketing & Growth at ProcessPlot, building a change management and change-communication platform for organizations; former marketing and PR professional with over a decade in IT, including a long tenure at Fortumo.

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Nov 20, 2025 • 1h 4min

Mattias Liivak - "Love your product, but get blunt, consistent feedback"

Mattias Liivak, co-founder and Head of Marketing & Growth at ProcessPlot, has a rich background in IT and PR. He shares why loving your product can hinder real feedback and advocates for cold outreach to validate ideas without relying on friends. Mattias discusses the importance of pivoting when a product isn’t working and makes a compelling case for the need for better change communication in organizations. He offers insightful strategies for introverted founders learning to sell, emphasizing the power of honest, straightforward feedback.

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