Matti Pekkanen

Matti Pekkanen, Founder and Director of Winlandia, shares his expertise on the shifting landscape of operator-affiliate relationships in the iGaming sector. He discusses the evolving trust dynamics fueled by data-driven transparency and the impacts of AI on collaboration. The dialogue includes insights on performance-based models, emphasizing the need for long-term partnerships and continuous content engagement. Pekkanen advocates for a move towards stronger, more transparent affiliations, hinting that the industry may be on the brink of a transformative overhaul.