Matti Anttila

Matti Anttila, Founder and CEO of Grain & Barrel Spirits, shares his inspiring transition from investment banking to the craft spirits industry. He reveals the fascinating journey of reviving Chicken Cock Whiskey, emphasizing the balance of heritage and innovation. Matti dives into the impact of celebrity partnerships, particularly with the Elvis Presley estate, and the importance of authentic branding. He discusses the shifting spirits market post-COVID and the rise of experiential marketing strategies that resonate with younger consumers.