Maybe you love your job. Perhaps you don't.

Either way, there's wisdom in cultivating a side hustle — not a second job, but a self-styled income-generating project you cultivate in your free time.

Why do I need this? Ask Choose Yourself! author (and podcast guest) James Altucher and he'll wax rhapsodic about the precarious nature of conventional career paths and the misplaced trust we invest in their long-term security. Invest in ownership. For some, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For most, however, this is a terrifying prospect. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves.

But Chris Guillebeau contends it's not an either or scenario. Not only can you have both, you should. As traditional career trajectories give way to the rise of our freelance economy, it's wise to diversify your income stream. But creating something on the side entirely your own isn't just about extra cash. And it's not really about becoming an entrepreneur (because most people aren't). It's also about cultivating purpose. It's about elevating your sense of direction. And imbuing your path with greater personal meaning.

A master of unconventional, purposeful living, Chris is a widely acclaimed author, blogger, entrepreneur and modern-day adventurer. Ripe with wanderlust after a 4-year stint as a NGO volunteer executive in West Africa, he embarked on a multi-year quest to travel to every country in the world, all 193, before his 35th birthday. Along the way, Chris began sharing his adventures on a newly hatched blog. What began as a rather ignored and somewhat turgid travelogue soon morphed into The Art of Non-Conformity, a globally revered portal that chronicles Chris' personal experiences and the wisdom of a dynamic multitude of unconventional people overcoming conventional social mores around work, life and travel to achieve personal goals and greater life satisfaction outside traditional paradigms.

Enjoy!

Rich

Matthias Strohn

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