Matthew Woodget

Storytelling expert Matthew Woodget and host Ian delve into the transformative power of storytelling in tech and innovation. They discuss the role of play and experimentation in sparking innovation, the evolution of AI in communication, and the enduring relevance of uniquely human skills in an automated world.

Matthew Woodget, a narrative strategist and founder of Go Narrative, shares insights on the power of storytelling in business. He emphasizes how intertwining personal narratives with business goals can attract the right clients. The conversation covers seven types of business stories and the pitfalls of overwhelming potential clients with too much information too soon. Woodget also discusses strategies for building meaningful connections through storytelling and the importance of a cohesive brand narrative for overall success.