In this chat, Matthew Whitaker, CEO of Evernest and a pro in property management, dives into scaling operations to 20,000 doors. He addresses challenges in owner communication, advocating for property managers as coordinators. Matthew highlights the importance of a robust tech stack and AI's role in improving service quality. He shares insights on acquiring 17 companies and the structural shifts within Evernest, including the shift from EOS to Scaling Up. Lastly, he discusses market trends, service fit for different owner categories, and the evolving rental landscape.