Matthew Pryor

Co-founder/partner at Tenacious Ventures and former founder in water monitoring technology, focused on scaling Australian agtech globally and supporting climate-adaptive agriculture innovations.

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Nov 30, 2025 • 1h 1min

How do I invest in food? Investing in Farm & Agriculture Technology with Tenacious Ventures

Join Sarah Nolet and Matthew Pryor from Tenacious Ventures as they dive into Australia's booming agtech scene. Sarah, a farm-savvy consultant turned investor, and Matthew, a water tech entrepreneur, reveal the vast potential of Australia's agricultural landscape—covering 55% of land. They discuss their unique OCP framework for deal evaluation and how deep tech innovations, like SwarmFarm's robotics and GoTerra's waste solutions, are revolutionizing farming. Discover why small efficiency gains can mean big returns and learn about their exciting projects shaping the future of agtech!

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