Matthew Novick

CFO of TripleLift, a creative supply-side advertising platform; experienced finance leader in ad tech and data-driven businesses with multiple CFO chapters across venture- and private equity-backed companies.

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Dec 14, 2025 • 59min

1150: Making AI Practical in Finance, Not Theoretical | Matt Novick, CFO, Triplelift

Matthew Novick, CFO of TripleLift and a seasoned finance leader in ad tech, shares his journey from a family furniture business to high-stakes finance roles. He discusses the importance of operational fluency and effective partnerships with CEOs, emphasizing organizational chemistry. Novick highlights how AI can revolutionize finance workflows for faster decision-making and notes the evolving landscape of junior finance roles. He reflects on strategic moments, like navigating acquisition interest and focusing on critical business health metrics as he steers TripleLift towards a profitable future.

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