Matthew Niederberger

Matthew Niederberger, a seasoned Martech consultant and founder of MarTech Therapy, discusses the future of Customer Data Platforms amid industry consolidation and privacy challenges. He highlights the impact of recent legal issues on data sharing and the importance of first-party data activation. Matthew emphasizes the shift towards a human-centric approach and the role of Profile Sync in enhancing customer insights. Additionally, he navigates the complexities of GDPR and the crucial need for consumer trust in today's privacy-conscious landscape.