Matthew Mielkeric
Expert in analytics and insights for nonprofits, contributing to the understanding of omni-channel marketing and fundraising.
Best podcasts with Matthew Mielkeric
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Oct 8, 2024 • 30min
Uncovering Your Omnichannel ROI Through Attribution
Matthew Mielkeric, an analytics expert for nonprofits, and Joe McLaughlin, VP of analytics at Allegiance Group, dive deep into the complexities of omnichannel marketing. They discuss the importance of effective attribution models to evaluate donor engagement. The duo breaks down direct, indirect, and time-based methods for clear communication of ROI. Practical tips for data management are also highlighted, enabling nonprofit teams to better track donor interactions and optimize their fundraising strategies.
