Matthew Mielcarek

Matthew Mielcarek, SVP of Analytics & Insights Strategy, shares his expertise in omni-channel fundraising. He emphasizes the importance of journey mapping to understand donor relationships better. Mielcarek discusses how to put on your 'donor hat' for a more effective engagement strategy. He explains the donor vortex and the need for tailored communication strategies for both new leads and donors. By conducting touchpoint audits, nonprofits can foster stronger relationships and enhance donor loyalty.