Matthew McIver

Matthew McIver, founder and CEO of Commence Studio, shares his transition from graphic designer to agency owner. He discusses the hidden costs of customizing services and the benefits of adopting a productized model. McIver highlights the importance of clear service offerings and tiered pricing for scalability. He also emphasizes the psychological impact of decision-making in client relationships and advocates for empathetic leadership and community support among agency owners. Tune in for valuable insights into growing a creative agency!

Matthew McIver, an expert in optimizing agency operations, discusses his transformation of Commence Studio from a service-based to a productized business. He dives into implementing the EOS framework, enhancing leadership and team dynamics. Matthew reveals how strategic partnerships with larger agencies have driven growth and how custom Shopify themes deliver clearer ROI for clients. He emphasizes the importance of collaboration over competition and shares insights on using virtual tools for better financial management.