In this insightful discussion, Matthew Kenyon, a reporter specializing in cocoa, joins Albert Smith, a bean-to-bar chocolate operator, along with Martin Bron, a former global head of cocoa trading, and Comrade Adiola Adigoke, a leader representing cocoa farmers. They dive deep into the EU's Deforestation Regulation (EUDR) and its potential impact on cocoa prices and sustainability. The guests explore traceability challenges, the role of consumers, and how regulations may ultimately support or hinder cocoa producers, emphasizing the importance of ethical sourcing in the chocolate industry.