Matthew Karasick

Max Willans, a Senior Analyst at eMarketer, and Matthew Karasick, Vice President of Product at LiveRamp, share their expertise on optimizing marketing strategies through data collaboration. They examine the role of standardization in enhancing first-party data value and discuss innovative tools like clean rooms. The conversation takes a light-hearted turn with anecdotes about coffee preferences and whimsical relocation daydreams. They wrap up with insights on measuring success as the marketing landscape continues to evolve toward 2025.