Matthew Hunt

Matthew Hunt, founder of Demandy, helps executives create compelling short-form content for social media. In this discussion, he reveals how LinkedIn can be a powerful tool for law firms to enhance visibility and generate leads. He dives into effective content strategies and emphasizes the importance of authentic engagement to build connections. Matthew also introduces the PAS formula for marketing, making it clear that storytelling is key in attracting potential clients. Practical tips include optimizing LinkedIn profiles and understanding the platform’s algorithm for sustained success.