Matthew Herbert
Co-founder of Tracksuit who contributes brand-tracking insights and data-driven commentary from London during the episode.
Best podcasts with Matthew Herbert
Ranked by the Snipd community
Jan 25, 2026 • 50min
On the Spot: Burberry & Johnnie Walker
Andrew Tindall, SVP at System1, offers creative effectiveness analysis. Matthew Herbert, co-founder of Tracksuit, provides brand-tracking data from London. Kate Rush Sheehy, CSO at GSD&M, brings strategic perspective on positioning. They dissect Burberry’s Olivia Colman spots and brand cues. They debate Johnnie Walker’s Keep Walking evolution and whether to rebuild category relevance or sharpen storytelling.
