Matthew Henick

Matthew Henick, SVP of Ventura TV OS for The Trade Desk, discusses the innovative new operating system poised to shake up the smart TV landscape. He reveals how Ventura aims to improve user experience and bolster transparency in connected TV advertising. Their vision includes tackling challenges in search functionality and retailer strategies amid market shifts. Henick also highlights the need for a cohesive viewing experience while addressing competitive pressures from other OS providers like Walmart and Vizio.