Matthew Gohl

Founder and operator who took over the family business Santevia and scaled it into a DTC and Amazon-focused brand, known for launching the Glass Water System and appearing on Dragon's Den.

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Dec 22, 2025 • 40min

Ep 570: Inside the Dragon's Den with Santevia and How they 2Xed Amazon Revenue by Taking Back Control

Matthew Gohl, the founder of Santevia and a recent star on Dragon's Den, shares his journey of taking over the family business and transforming it from retail-focused to a DTC powerhouse. He reveals how switching to Amazon's Seller Central empowered them to control pricing and marketing. Gohl discusses crafting a compelling creative strategy that enabled them to amplify their Meta ads, turning a $25 product failure into success with their $320 glass water system. He also highlights the massive boost in sales post-Dragon's Den appearance, thanks to effective pitching and marketing strategies.

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