Matthew Gardiner

Matthew Gardiner, a travel industry expert representing World Travel Market, shares insights on the evolving user journey shaped by AI. He highlights how AI conversations are replacing traditional multi-step booking processes and the significance of structured data as a new distribution channel. The discussion also delves into the impact of source content on AI discovery, emerging tourism trends, and shifting consumer expectations for sustainability. This talk is a must-listen for anyone looking to adapt their digital strategies in today’s fragmented landscape.