Matthew Freud

Matthew Freud, a British public relations executive and founder of Freud Communications, rarely steps into the spotlight. In this conversation, he shares his insights on navigating crises for A-listers and politicians amidst a turbulent media landscape. Freud discusses the influence of family legacies and names, referencing the hit series 'Succession.' He highlights the importance of authenticity in sustainability conversations and unpacks the ethical complexities behind public personas, touching on the stories of sports figures like Mo Farah.