Matthew Encina

In this engaging conversation, Matthew Encina, a creative director and former educator at The Futur, discusses the looming threat of AI in the creative industry. He emphasizes the need for creatives to develop unique personal brands that can't be easily replicated. Matthew shares insights on storytelling that resonates in today's fast-paced world and reflects on his transition to running his own studio. He also addresses the balancing act of leveraging AI while maintaining individual creativity, and the importance of self-discovery and authenticity in navigating these changes.