Matthew Certner

In a thought-provoking conversation, Matthew Certner, a Digital Product Engineering Partner at IBM, shares insights from a global study revealing that 77% of organizations struggle to see ROI from generative AI. He highlights four critical behaviors that drive success: flexibility in adapting to market feedback, incremental and targeted delivery, data-led decision-making, and fostering cross-functional collaboration. Matthew also discusses the importance of prioritization and how IBM helps teams uncover AI value, all while urging product leaders to focus on genuine user needs.