Matthew Burrows

Matthew Burrows, the founder of Plant Material, a unique Los Angeles nursery specializing in California-native plants, shares his journey from a passion for horticulture to running a thriving business. He discusses his strategic inventory management techniques, using mobile tracking to avoid overstock and maximize efficiency. Matthew emphasizes the importance of forging strong relationships with growers to forecast demand accurately. He also highlights how effective SEO makes his small operation competitive against big retailers like Home Depot, all while fostering a community-centered experience.