Matthew Archer

Matthew Archer, an assistant professor at Maastricht University specializing in environmental social sciences, dives into the complexities of corporate sustainability. He critiques the obsession with metrics, arguing that data-driven approaches often obscure deeper issues like social inequality and corporate power. Archer highlights case studies, such as the sustainability standards in the Kenyan tea industry, showcasing how corporate interests can disadvantage small producers. He calls for a holistic perspective on sustainability that prioritizes ethical accountability and genuine environmental action.