Matt Woolf

In this engaging discussion, Matt Woolf, an ag economist at Terrain, sheds light on the California specialty crop market. He reveals how nut pricing is stabilizing while vegetable pricing is normalizing post-COVID. The Big Shrink report explores the impact of declining population on agriculture, raising concerns over low fertility rates. Woolf emphasizes the importance of transitioning from quantity to quality in exports. Additionally, he addresses the struggles farmers face with input costs and regulatory challenges, as well as the rapid advancements in ag tech.