Matt Wittlief

Matt Wittlief, VP of Sales at Zinc Partners and CRM specialist, shares insights on leveraging Customer Relationship Management systems to enhance sales effectiveness. He emphasizes the importance of viewing CRM tools as valuable assets rather than chores. The discussion covers the blend of analytics and empathy in sales, the intricacies of reliable forecasting, and the vital role trust and credibility play in sales relationships. Matt also encourages sales leaders to embrace CRM for better decision-making and organizational influence.