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Matt Tharp
CEO of Hunter.io, a company committed to email outreach solutions. He advocates for high-velocity, product-led growth strategies and believes email is more effective for sales than cold calling in today's business environment.
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Jul 7, 2025
• 31min
Cold Call vs. Cold Email: Which One Actually Works in 2025? | Matt Tharp - 1913
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Matt Tharp, CEO of Hunter.io, dives into the effectiveness of cold emailing over cold calling. He reveals that 61% of prospects prefer emails, while under 10% favor calls, emphasizing the shift in consumer behavior towards digital outreach. Matt shares his insights on creating impactful cold emails that address specific problems, advocating for personalized strategies that resonate with busy executives. His belief in high-velocity, product-led growth underlines the need for marketers to adapt and build sustainable sales pipelines effectively.
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