Matt Steiner

Matt Steiner, Vice President of Monetization Infrastructure at Meta, dives into the world of AI advertising. He discusses the intricate ad ranking and selection processes at Meta, revealing the evolution of AI tools like Lattice and Andromeda. Steiner explains the significance of auction theory in ad systems and how it influences user engagement. He also covers the role of sequence learning in optimizing ad performance and explores Meta's ongoing AI advancements. Lastly, he highlights the importance of talent and testing strategies for advertisers leveraging Meta's platform.