Matt Sims

Matt Sims, founder of Courier and a former Lululemon and Fox Racing specialist, shares his journey of launching high-performance socks for athletes. He discusses the importance of building genuine relationships in sports marketing and how intention shapes outdoor gear choices. Matt reflects on the challenges faced while reviving passion in stagnant industries and emphasizes adaptability in brand launches. His insights into creating a community around performance gear and the excitement of innovative products like NeuroGum make for a compelling listen.