Matt Sciannella, Kyle Taylor, and Aaron Weekes, all marketing experts specializing in paid media strategies, dive into the world of Connected TV (CTV) advertising. They discuss how CTV enhances audience reach and engagement, emphasizing its non-skippable ads. The trio shares insights on budget allocation, common creative challenges, and measurement techniques. They also explore leveraging LinkedIn for cost-effective targeting, the importance of clear messaging over creativity, and the vital metrics to track for successful CTV campaigns.
