Matt Rosenberg

Grammarly’s Chief Revenue Officer, previously CRO at Compass and Eventbrite, with expertise in scaling sales teams.

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Oct 4, 2023 • 51min

20Sales: Why the Founder Should Not Be the One to Create the Sales Playbook, Why You Should Hire a Sales Leader Before Sales Reps & Why You Should Not Hire Sales Leaders From Big Companies with Matt Rosenberg, CRO @ Grammarly

Matt Rosenberg, the Chief Revenue Officer at Grammarly, shares his journey from a lawyer to a leading sales expert. He emphasizes that founders shouldn't craft the initial sales playbook and argues for hiring a sales leader before reps. Matt also discusses effective sales strategies, stressing the importance of creating urgency in deals and the role of champions in the sales cycle. His insights on nurturing existing customers over new acquisitions and the significance of tailored outreach techniques are particularly impactful.

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