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Matt Risley

Managing Director of 4Studio at Channel 4, responsible for Channel 4’s end-to-end social strategy, sharing insights on YouTube strategy for traditional media.

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Feb 6, 2025 • 35min

OVERCOMING FEAR OF FINDING OUT WITH CHANNEL 4

Matt Risley, Managing Director of 4Studio at Channel 4, dives into the network's bold transformation of YouTube from a marketing tool to a primary content platform. He shares insights on how experimentation and data-driven decisions shape their strategy. The conversation also touches on the challenges of producing long-form content and the need to engage younger audiences. Risley highlights the importance of blending traditional and digital media while discussing innovative monetization tactics that drive viewer engagement.