Matt Raninski

In this engaging discussion, Matt Raninski, Head of Data at Paired, shares his expertise in product analytics and event tracking. He dives into what makes event tracking essential for understanding user behavior and driving product success. Matt offers tips on prioritizing the right data to track, avoiding the pitfalls of over-tracking, and the importance of thorough documentation. He also emphasizes effective communication with non-technical teams and practical strategies for setting up event tracking in mobile apps, making data actionable for growth.