Matt Plank, Rippling's Chief Revenue Officer with a rich background from Zenefits, shares his expert insights on sales strategies. He argues that founders should not create sales playbooks, emphasizing adaptability over rigidity. Plank challenges the practice of discounting, calling it detrimental to perceived value. He also discusses effective pricing strategies and how to create urgency in deals. Navigating the emotional terrain of sales, he highlights the importance of building relationships and maintaining morale during challenging times.

Matt Plank, CRO at Rippling, joins Mark Roberge to discuss setting sales quotas, demand generation, balance between inbound and outbound, 5x quota on reps' OTE, and the role of SDRs in the sales process.

Matt Plank, the current CRO at Rippling, shares insights alongside Sam Blond, former CRO at Brex. They discuss Rippling's remarkable ascent to a $14B valuation. Key tactics include evolving outbound sales strategies, blending traditional methods with AI, and the crucial alignment of marketing and sales teams. They also dive into the transition from customer success to account management, emphasizing the need for empathy-driven customer relationships that boost revenue and retention. Tune in for actionable growth strategies from industry leaders!