Matt Peterson

Matt Peterson, Vice President of Ticket Sales and Premium Seating at the San Francisco Giants, shares his 26-year journey through the sports sales industry. He discusses the transformation from paper to digital ticketing and emphasizes the role of data in pricing strategies. Peterson reveals how the Giants innovate fan experiences with premium offerings and technology. He also highlights the team's strong organizational culture and commitment to community engagement, showcasing the collaboration between sales, marketing, and analytics that drives success.