In a fascinating discussion, Jeff Dyke, President of Sonic Automotive, and Matt Nuffort, Director at Amazon Autos, delve into the groundbreaking partnership reshaping car sales. They tackle the challenges of digital retailing and how an omni-channel approach enhances customer experience. The duo highlights Amazon's influence on customer satisfaction scores and effective dealership integration. With insights on future solutions for finance and insurance products, they explore the evolving landscape of automotive sales through innovative technology and collaboration.
