Matt Murray

CEO of Widewail, a tech company specializing in online reputation management and customer engagement for car dealerships. Previously held roles at dealer.com and Cox Automotive.

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Jan 2, 2025 • 35min

The Raw Truth About What Customers Think of Dealerships — And How Dealers Are Responding | Matt Murray + Jake Hughes from Widewail

Matt Murray, CEO of Widewail, dives into the customer experience gap in car dealerships, highlighting how online reputation impacts sales. He discusses the shift towards using AI and automated tools for managing customer feedback. Insights reveal an increase in negative reviews linked to finance issues and the need for better staff training. Murray emphasizes the importance of exceptional customer service, especially with evolving perceptions around electric vehicles, urging dealers to improve communication and transparency.

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