Matt Lindsay

Matt Lindsay, founding partner of Mather Economics and a subscription pricing whiz, dives into the complexities of subscription pricing. He discusses the tightrope of balancing revenue and customer satisfaction. Key topics include the impact of introductory offers, strategies for effective price increases, and handling subscriber cancellations. Lindsay also emphasizes the importance of transparency in pricing and the role of consumer behavior in subscription dynamics. His insights offer invaluable guidance for anyone navigating the tricky waters of subscription models.