Matt Lerner

Matt Lerner, the founder and CEO of SYSTM, shares his expertise on startup growth and his book, 'Growth Levers and How to Find Them.' He dives into the key insight that 90% of growth comes from 10% of efforts, emphasizing the importance of rapid learning and experimentation. Matt discusses the Jobs-to-be-Done approach for understanding customer needs and the significance of reaching the 'aha' moment quickly. He also highlights common pitfalls founders face and provides practical strategies for effective growth sprints.