Matt Lee

Cera Jung, Country Manager of Specialty Coffee Association Korea, sheds light on Korea's thriving coffee scene. Ryan Suh from Blue Bottle Coffee Korea discusses international brand opportunities, while Matt Lee of La Marzocco Korea shares insights on market evolution. They explore Korea's unique coffee culture, innovations like the Nola Float, and the influence of social media. The guests also address challenges like rising costs and the impact of automation, highlighting a market that views coffee as both an affordable luxury and a social connector.